Since 1989, The Hill Group has specialized in engaging trade show training programs that provide exhibit staff with the tools necessary to generate more qualified leads, and have more fun doing so. In addition to our Trade Show Selling Skills Program, our clients have called upon us to fulfill their other sales training needs in the same lively and enlightening style. Thanks to the breadth of history that The Hill Group trainers have in varied aspects of sales, marketing and training, we are able to offer an extensive catalogue of customizable sales training solutions.

In just the past 16 years, our humorous and informative courses have been used to train over 35,000 trade show and sales personnel to be
more professional and productive.

Our workshops are instructionally sound, designed and developed with more than twenty years of experience in event marketing, sales and training. But, unlike traditional training that is predominantly lecture-based, our programs incorporate a number of different instructional styles:

Small group learning: Participants work together, drawing from each other's experience and knowledge, to apply new skills and techniques to the real-life business challenges they face today.

Experiential learning: Hands-on experience applying new skills to existing, relevant situations is a powerful way to value and master new skills and techniques. The Hill Group takes the time to integrate our training with your business situations, producing scenarios that are significant for participants.

Visual based learning: Clever visual aides are used to introduce, reinforce, and summarize key points of the training. People remember simple, concise material that produces a positive emotional response. In our case, this is either a chuckle or an acknowledgment of understanding.

Humor based learning: Our training is delivered in a combination of styles that uses humor, human props (role-playing with your people), silly props (hats, wigs, magic, etc.), and clever visual aides (slides with a message). Your people will remember, and more importantly be able to utilize, the knowledge and skills our trainers present.

Have you been subjected to boring, tedious training sessions? What did you really learn? Did you remember anything? What makes The Hill Group different is training that is fun, memorable and tailor-made for the business situation of each individual organization. People do not remember as much, nor are they motivated to implement new information, if they are bored and cannot relate to training. However, they master, retain, and quickly make use of newly acquired skills when the learning is involving, interactive, entertaining, and motivating. This is the kind of training The Hill Group provides.

Download a brochure about the Hill Group programs (Adobe Acrobat PDF format)

Check out the other brochures available for more of the Hill Group's training workshops.