Booth Design

The layout of your booth should make it easy and non-threatening for visitors to enter. Display products at eye level. This really attracts visitors and makes effective visual aids for the staff. Have idle computer monitors default to a running company advertisement or company logo. Make the booth's graphics informative, eye-catching, and useful. Avoid transparent station signs, they're often hard to read. Recommend opaque background for these types of signs.

• Make sure a company sign is up high so visitors can find your booth; at eye level so visitors walking by know who you are; and at the front of your info counter.
• Where appropriate, use a flowchart graphic depicting your company's solution. This makes for an excellent visual aid for the staff. Recommend some free standing podiums for product displays.
• Make sure that the reception/information desk is big enough to handle the expected number of visitors.
• Recommend demo stations that are large enough to host more than one or two visitors at a time.
• Recommend color-coded demo stations for ease of locating by theater presenter (if you have one), staff, and visitors.
• Staff should be able to use the booth's graphics as visual aids when working with visitors. More graphics could be specifically developed to meet this need.
• Use "Around the Corner" cross-selling to help inform and direct visitors.
• Use some "Ask about . . . "" signs.
• Use scale models of your equipment to attract visitors and as sales aids. With models under glass/plastic, staff could use laser pointers to give "tours" of the equipment.
• A white board (space permitting) or pads of paper might be helpful to the staff to diagram a possible solution to a visitor's unique situation.
• Some of the booth's signs should address the fundamental questions visitors will have; Who are you? What do you do? and Do I fit the profile of someone who would benefit from your products?
• Signs on top of monitors at each presentation station should quickly identify the topic of each.
• Integrate a swivel capability into the monitors to avoid staff having their backs to visitors and the aisle.