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Booth Staffing
- Make sure your staff greets visitors who don't go directly
to a particular station. They should be proactive about helping
out wherever they're needed.
- Make sure the staff qualifies and dismisses visitors as
necessary.
- Visitors should be escorted around the booth. Especially
from one product area to another and from one staff person
to another.
- Train staff to be more aware of the overall flow of visitors
in and around the booth to maximize personnel resources during
times of heavy visitor traffic.
- Train staff to help to pick off visitors who have been
a part of a growing group watching a presentation, but are
not either able to see or hear clearly, or are not getting
individual attention.
- Work with your staff to communicate your key marketing
messages to each visitor. They should put this message into
their own words, but it needs to be consistently communicated.
Staff mostly focus on the message associated with their individual
product or station.
- Encourage your executives to make themselves available
in the booth.
- Staff should be skilled in the mechanics of breaking off
one-on-one conversations in order to include waiting visitors.
Recommend role playing to help teach this skill.
- I like coordinated clothing. Formal business attire is
rarely necessary any more.
- The staff should not make visitors wait. They should be
able to continually add visitors to their on-going conversations.
- Request staff take more responsibility for the entire booth.
Idle staffers should take the initiative to help out busy
staffers.
- Make sure your staff is completely knowledgeable about
all the stations and all the services being demonstrated.
Recommend that they take the time to wander their own booth.
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- Guidelines
for staffing levels:
- One per 100 square feet of public exhibit area.
- One-and-a-half per product or demonstration station.
- If you're short staffed during busy periods, and
if they are company people who come by just to visit
(they're not scheduled in the booth), put them
to work.
- If you're overstaffed, send some of the staff on
short (5 minute) breaks.
- Put your executives to work (I know, I know, I'm
dreaming).
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- Zero tolerance issues:
- Staff should show up on time and not leave the booth
without notifying the booth manager.
- No eating or drinking (expect discreet sips of water).
- No talking on any phone in the booth.
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