
The Hill Group’s exhibit staff training and coaching services have been delivered around the world for more than 20 years. But always in English. But now, Keith Fujii is delivering these same services in Japanese. And he can deliver them anywhere in the world.
Who Should Be Trained by Keith Fujii?
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For those Japanese companies sending people to the U.S. for a specific trade show, Keith’s training will prepare them to work effectively as they merge Japanese business protocols with American business protocols at trade shows and events.
If your company is exhibiting in Japan using Japan-based personnel, Keith’s training will help them provide superior visitor experiences, generate highly qualified leads, and he can ensure that those leads get managed professionally and promptly.
And if your U.S. based company is going to be exhibiting in Japan, Keith’s training is perfect for maximizing your investment by preparing your exhibit staff to work in Japan.
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Results You Can Expect
Every trade show and event is being held accountable for an acceptable ROI. And not just here in the U.S. But in Japan, they are just beginning to realize the impact that an exhibit staff can have on generating buiness at trade shows. The timing is perfect to make The Hill Group's exhibit staff training services available in Japanese.
Our training will typically increase qualified lead generation by 50% to 100%. And visitor interactions dramatically increase as more visitors are greeted quickly and professionally. We think that with Keith Fujii's cross-cultural expertise, we can bring these same results to trade shows staffed by Japanese.
The Course
This one-to-four hour workshop is customized for each client and is suitable for the novice to even the most tenured staff. Whether they just need a refresher or have fallen into bad habits, this workshop’s unique methodology and delivery will be well received by everyone. Your exhibit staff will be able to generate more interest, more leads, and more business. Key skills and techniques presented in the workshop will enable your exhibit staff to:
• Be approachable
• Engage and greet visitors quickly
• Ask qualifying questions
• Generate qualfied leads
• Provide visitor-focused conversations
• Politely dismiss unqualified visitors
• Work with groups when appropriate
Role Playing (additional 60-90 minutes following workshop)
Custom role-plays are designed to
reinforce key trade show selling skills. In groups of three, exhibit
staff will play the roles of a visitor, a staff person, and an observer.
The roles rotate for every scenario (we usually design six different
role-plays) so that everyone plays each role twice. Key skill areas
that are reinforced through these role-plays include greeting, questioning
and qualifying, dismissing, and ending the conversation.
Dowload a brochure
for this program (Adobe Acrobat PDF format.)
Check out the other
brochures available for more of The Hill Group's training
workshops.
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