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Trade shows afford us a wonderful opportunity for real-time coaching
and training. To reinforce the skill sets taught during our Trade
Show Selling Skills Workshop and our Trade
Show Presentation Skills Workshop, we observe, coach,
and train your exhibit staff one-on-one in your booth, during
the show. Over the course of two full days of coaching on the
show floor, we work with the staff to ensure they master their
new skills. We also use an incentive program to keep them motivated
and focused on their new skills.
Exhibit Staff Incentive Program
| To keep your exhibit staff focused on the skill set they
have just learned, we use our Exhibit Staff Incentive Program
to reward desired behavior. Money (usually two dollar bills,
silver dollars, or, in Las Vegas, one dollar casino chips)
is given to staff who demonstrate good Trade Show Selling
Skills: asking good qualifying questions; dismissing unqualified
visitors; escorting visitors to other areas in the booth;
and adding visitors to existing conversations rather than
making them wait. |
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Every member of the staff will be rewarded, some more than
others. The money we give out is enough to get their attention,
but not enough to distract them. We keep the Exhibit Staff Incentive
Program fun and focused on encouraging the staff to improve
and to work as a team. Other staff recognition rewards can be
added to this program: Star of the Show, Most Improved, Best
Attitude, etc.
It is important that the money be awarded immediately, not
two weeks later with taxes taken out. Recognizing the stars
of the exhibit staff has the most impact during the show itself,
motivating and focusing the staff on the desired skill set and
making the show a little more fun to work.
Dowload a brochure
for this program (Adobe Acrobat PDF format.)
Check out the other
brochures available for more of The Hill Group's
training workshops
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