Maybe your trade show staff is ready for your next trade show. Maybe not. Do they know how to make certain that waiting visitors don't wander off? Any one of these could be the biggest prospect this show has to offer. Does your staff personally escort visitors around the booth so they can hear about every product and service they might purchase? How about your staff's ability to politely disengage when conversations are over, or need to be over?

In the past 16 years, The Hill Group's humorous and informative exhibit staff training has been used to teach over 35,000 trade show and exhibit personnel to be more professional and productive. Every client we have worked with during this time, including Microsoft, Toshiba
Medical, eBay, Intel, Thermo Electron, Schering-Plough, Darby Group (third largest dental supply company), Kyphon (medical device company), Transitions Optical, HP, Mastercard and the U.S. Department of Commerce, has seen their staff work more productively, generating more qualified leads (average increase of 350%) and more hot leads (average increase of 250%.)

What makes The Hill Group different is training that is fun, memorable and customized for your business situation. Your staff will not remember much or be motivated to implement new information if they are bored and cannot relate to the training. However, they will master, retain, and quickly make use of newly acquired skills when the learning is engaging, interactive, entertaining, and motivating. This is the kind of training we provide.

We've utilized our 20+ years of experience in sales, marketing, and training to design and develop comprehensive, practical training programs. But, unlike traditional training that is predominantly lecture-based, our programs incorporate different instructional styles: (1) experiential learning ­ hands-on application of new skills to existing, relevant situations; (2) peer coaching and reinforcement; your own people helping and learning from each other; (3) humor based learning ­ using humor, human props (role-playing with your people), and silly props (hats, wigs, magic, etc.). Your people will remember and, more importantly, be able to utilize the knowledge and skills our trainers present.

Our trade show exhibit staff programs train your staff to (1) question and qualify visitors quickly, (2) dismiss unqualified visitors politely and professionally, (3) focus demonstrations on the visitor's area of interest, (4) add visitors to ongoing conversations so they do not have to wait, and (5) generate complete, useful leads. The four pieces (listed below) of our training work together to make our program truly unique.

The time needed for training is flexible, based on the time you have available at your pre-show meeting, and on the course modules that we select together to meet your company's training needs. Read more about some of the key trade show exhibit staff training programs.

1. Trade Show Selling Skills Workshop: 1 to 3 Hours

2. Trade Show Presentation Workshop: 1 to 3 hours

3. During-the-Show Coaching and Training: 1 or 2 day contracts

4. Exhibit Staff Incentive Program

We suggest the Trade Show Selling Skills Workshop, be presented no more than a week before the targeted show. Most often it is presented the day before the show opens, at your pre-show meeting, in a hotel or convention center meeting room. Our Trade Show Presentation Skills Workshop can be delivered right after the Trade Show Selling Skills Workshop, or in your booth before the show opens. (Video cameras are supplied by The Hill Group for the Presentation Skills Workshop. Your organization will need to supply monitors for playback and review of these taped presentations.) Following the workshops, we recommend working with your staff one-on-one, in your exhibit booth, for the first two days of the show with our During-the-Show Coaching and Training. Used in conjunction with our Exhibit Staff Incentive Program we will be able to focus and motivate the staff to meet show objectives.

While on the show floor with you, we make recommendations to help the entire booth operate more smoothly and efficiently, our Marketing-on-Demand Consulting Services. Drawing from experience at over 200 shows, we offer suggestions to help traffic flow, staffing levels, and coordination of interaction with the booth, and its signs and graphics.

The Hill Group's trainers are the best in the business. They are experts in delivering our workshops and they bring their own years of experience in event marketing to you. Every client has been a reference for our exhibit staff training services. Please call to discuss any questions you have about the program, and how we can help your exhibit staff be even more productive at your next trade show. We look forward to working with you and your exhibit staff.

Download a brochure for this program (Adobe Acrobat PDF format)

For a demo clip of dvd selling skills series choose one of the following formats ( quicktime ) ( wmv )

Check out the other brochures available for more of the Hill Group's training workshops.