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Trade Show Survival Guide, A Tongue in Cheek Sales Handbook
It is written in an irreverent and cynical style to appeal to the typical exhibit staffer; someone who does not want to be at the show (unless it's in a fun city like New Orleans) and thinks they are doing a great job if they arrive no more than 30 minutes late for their shift.

Includes the following chapters:

  • Trade Show Environment
  • The Trade Show Selling Process
  • Greet
  • Engage
  • Ask Questions
  • Dismiss
  • Setting Reasonable Objectives
  • Demonstrate
  • Cross-sell
  • Group Dynamics
  • Crowd Control
  • Qualified or Time Waster?
  • The Basics: Professional Booth Behavior

Here's an excerpt from the book: Qualified or Time Waster? You're the judge and jury.

Don't let anyone waste your time at trade show. Time wasting should remain where it is . . . at staff meetings. You need to focus on meeting the objectives of the show and not let any stupid visitors get in your way. I realize this is a new concept, but stay with me.

Maybe, instead of taking an hour with just any nerd to discuss the proper way of rubber-banding hair into a ponytail so that it avoids getting caught in pocket protectors, you could actually find out if this person is the CEO of a multi-zillion dollar corporation and whose VISA card is poised to purchase $500K of your product right now.

Read what some very smart and important people are saying about by the Trade Show Survival Guide:

"I lauged, I cried, it became a part of me." Rob Hoffer, President, NERDS, Inc.

"Loved it!" Donna Wotton, Unconventional Promotions

"It's funny and informative" Russ H. from a very big company

"Matt Hill is beyond any shadow of a doubt the greatest trade show authority, expert and je ne sais quoi on Bentoak Court." Geoff Alexander, President, Geoff Alexander & Co.

"I think it's offensive and crude. Don't buy it" S. Hussien, Dictator

"I loved it, every word rang true. Matt's humorous approach adds a bit of levity to the entire trade show business." Jan Singer, Vice President, Select Marketing

"The cartoons are the best part." Phil Hummel, President HCS

"This shit works", Scott McDonald, VP Sales and Marketing, Castle Rock

"Hello Matthew,I met you at the Tradeshow event last week with my friend Gary. We both bought your book. I wanted to tell you how much I enjoyed reading your book. Not only for the humor, but on your knowledge of how corporations really work and how they can waste great opportunities at tradeshows (if not done right)." Sincerely,Laurie Wilk, Wilk Associates

 
 
 
$14.95 per copy, order one for everyone you know!
Click here to order
 
Also available at Amazon.com

 

©Copyright The Hill Group 2007