New Trade Show Training Podcasts

Mr. Technology here. I just spent a lot of time (days) figuring out how to make and publish podcasts. And figure it out I did! My new Trade Show Training Podcasts are less than two minutes long and each offers an exhibit staff training tip.

So far I’ve produced three with up to 37 more to come. The three are: Elevator Answers, Dismissing, and Handling Competitive Questions. I’ve been wanting to do this for a while because a lot of businesses out there can’t afford any live training right now. And I figure if they like the results the podcasts produce, everybody wins. So here are two link to them: one on my website:, and they’re up at iTunes too. Just navigate to the podcast page and search for, “Trade Show Training.”

Let me know what you think and what subjects you’d like me to cover on my next podcasts. And, yes, I have already considered, and rejected, “Shameless self-promotion via blogging.”

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Managing Millennials Workshop at Crane

We just returned from one of our “Working with the Millennial Generation” Workshops at the huge Naval Surface Warfare Center at Crane, Indiana. Yes, the second largest naval facility in the country is in Southwest Indiana. Anyway, I co-conducted this workshop with Julia Grandi – a real Millennial. She’s a sophomore at Chico St. University in Northern California.

The workshop went very well. The audience really wanted to know what Millennials are, why they are the way they are, what their Millennial traits and attitudes are, and what the impact will be of all this in the workplace.

A few ways in which Millennials are different: they want to work with their friends (and they might be more productive if they do); they don’t want to be bored; and they don’t want to work more than 40 hours per week.

In the afternoon of this all-day workshop, we had the audience, in small groups, select five or six Millennial traits, both positive and negative, that they felt had the highest value to manage. Then they worked together to come up with some suggestions on how they could manage these traits and attitudes. Then we finished up by having them role-play a Millennial/Manager conversation. That was very fun.

This Managing Millennial issue is a hot one. And what we learned is that communication and compromise are key to arriving at a set of agreements, protocols, and expectations that will make a workplace productive and enjoyable.

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Are your trade shows slow?

With all that is going on in the economy, trade shows attendance is down. But the quality of the trade show attendees is up. There are a lot fewer lookie-loos and tire-kickers. So the visitors wandering around an exhibit hall are probably seriously interested in seeing stuff and hearing about stuff. And, where in the past, a company maybe sent six people to a show, now they’re only send two. And those two are not only looking for products and services that they’re interested in, they’re also looking for stuff their colleagues, who couldn’t go. And now for the “So What?”. That means that every visitor who goes into your booth is even more important. And consistent with the research; your exhibit staff is going to make the difference as to whether or not this visitor has a good experience, becomes a qualified lead, and eventually becomes a customer. Most visitors don’t care about your booth’s lighting, color of the carpet, or whether your booth is made of fabric or wood. They care about how they’re treated, if your company (your staff) is interested in them, and if your products and services are a fit. The key to a successful trade show is still in the hands of your exhibit staff.

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