Trade Show Marketing: Anti-Branding in your trade show booth

Trade Show Marketing

Where your exhibit staff can effectively practice Anti-Branding
Want fewer conversations? Fewer leads? Fewer sales? Read on!

Effective Anti-Branding by your exhibit staff includes:
• Wearing wrinkled clothing.
•Eating and drinking in the booth.
•Looking lazy or bored.
•Cell phoning and texting.

A key trade show skill for effective Anti-Branding:
Stand in closed circles with your colleagues. Visitors love this!

Effective Anti-Branding staffers also know to arrive late to the booth so there’s no time to check out their equipment before they do a demo.
Failed demonstrations really help ensure that your key booth visitors walk away totally unimpressed.

Focusing a conversation or demonstration on what you care about and not what the visitor cares about helps the overall marketing objective of Anti-Branding.
Visitors love it when they’re forced to listen to you ramble on about stuff they don’t care about. And they’ll tell their friends!

With 80% of what visitors remember most about their visit to a booth being their interaction with the exhibit staff and with 75% of the effectiveness of any trade show due to the exhibit staff, what better opportunity is there for an exhibit staff that actively practices Anti-Branding?

Matt Hill

Matt Hill has been speaking and training since 1983. He specializes in making his clients more effective with their face-to-face interpersonal skills. He has trained over 50,000 people in the U.S. and around the world. Matt lives in San Jose, CA with his wife, Lynn. They have three children; a daughter living in Boston, a son in grad school at CalPoly San Luis Obispo, and another daughter in at Chico St. University. If you’re ever in San Jose and want to take a mountain bike ride or play some tennis, call him.

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