Healthcare and medical conferences offer unique challenges and opportunities. Often, the attending doctors, or other healthcare professionals, flock to the exhibit area between conference sessions creating immediate congestion.

The opportunity is there for exhibiting companies to work with a lot of these high-value visitors in the short periods of time available. But most times, conversations are restricted to one-on-one and can last far too long than is needed. The result; your people are only
able to work with small fraction of the visitors in the exhibit hall.

Our Trade Show Skills Workshop for Healthcare Professionals has been designed with these challenges in mind. Our proven, repeatable process will enable your people to give every visitor to your exhibit booth a positive, productive experience.

We can also help your exhibit staff weave the one or two key marketing sound bytes into their conversations by providing sample scenarios and verbiage for each message.

The Hill Group will train your people to be more effective at your next healthcare or medical conference. This one-to-three hour customized workshop is suitable for the novice and even the most tenured staff. Whether they just need a refresher or have fallen into bad habits, this workshop's unique methodology and delivery will be well received by everyone. Your more productive staff will be able to generate more interest, more leads, and more sales.

Role Playing (additional 60 minutes following workshop)
Custom role-plays are designed to reinforce key trade show skills. In groups of three, your people will play the roles of a doctor, a staff person, and an observer. The roles rotate for every scenario (we usually design six different role-plays) so that everyone plays each role twice. We work together to develop role-plays that reinforce the identified key skills.

Dowload a brochure for this program (Adobe Acrobat PDF format.)