Do your own exhibit staff training!
The Hill Group’s Facilitator Kit includes everything you need to deliver our Trade Show Selling Skills Workshop. For the past 18 years, this workshop has been used to train over 35,000 exhibit staff personnel from all types of business around the world.
The Facilitator Kit contains:
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One DVD of our Trade Show Selling Skills Workshop
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One Facilitator’s Guide 244 Pages
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Ten Student Workbooks 118 Pages Each
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Our Trade Show Selling Skills Workshop Facilitator Kit contains everything you need to effectively present The Hill Group’s exhibit staff training program. By following the prompts in the Facilitator’s Guide, you will provide your audience with a compelling and interactive training workshop.
This training program has been simply and logically designed to make it easy and natural for you to present. It incorporates a mix of learning tools and techniques including watching the DVD, exercises, role-plays, reading, worksheets and small-group collaboration.
The Facilitator’s Guide also includes the instructions, tips and techniques to help you be an effective facilititor. There are also prompts for each page to make the facilitation of this training easy and effective. Prompts include: Key Points, Time Estimate, Point Out, Start Video, Stop Video, Ask a Question of the audience, Worksheet Instructions, Audience Exercise, Quiz Answers, Audience Participation, and Trade Show Role Play Instructions.
What if I only have an hour for the training? We’ve taken that into account and have an agenda for a one-hour training workshop. Just following the instructions on the “60-Minute Basic Workshop” page.
Sample pages from the Facilitator Guide. The Facilitator’s prompts and notes are always on the left side and they are numbered separately. On the right side is the attendee workbook. It is identical in content and page numbering to the workbooks you hand out to your audience. (click below for the full-sized image.)
 
Here’s the Table of Contents from the workbook:
- Make Your Next Show A Success
- Objectives and Statistics,
- Developing Objectives
- Visitors’ Objectives
- Potential Impact
- Visitors’ Expectations
- Managing Expectations
- Types of Visitors
- Honor Your Booth Schedule
- Booth Layout & Flow
- Elevator Answers
- Before-the-Show
- During-the-Show
- Visitor Traffic Levels
- Face-To-Face Flowchart
- Engage and Greet
- Asking Opening Questions,
- Controlling Conversations
- Asking Qualifying Questions
- Time Wasters Dismissing
- Group Dynamics: Interrupting
- Group Dynamics: Adding Visitors
- Presentations & Demonstrations
- Generating Leads
- Ending the Conversation
- Tough Questions
- Special Visitors
- Major Account Selling
- International Visitors
- The Competition
- Competitive Strategies
- Incorporating a Message
- Working With Theaters
- Managing a Hands-On Area
- Company Parties
- The Basics
- Be Prepared
- Roles & Responsibilities
- Homework.
Download a brochure for this program (Adobe Acrobat PDF format)
Check out the other brochures available for more of the Hill Group's training workshops.
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