Podcasts

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Podcasts

Useful tips from president Matt Hill.

Individual podcasts will be available for 3 downloads when purchased.

*Note: An email will be automatically generated containing a link where downloads will become available once the orders are processed (within a day of the order being placed.)

Be Prepared

Even the greatest athletes or the best singers, dancers, and actors warm-up or rehearse before their game or performance.
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Being Approachable

Most times, your staff just doesn’t know what to do so they become unapproachable.
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Booth Beggars

How can you politely and professional handle Booth Beggars?
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Cost for Each Staffer

Most exhibit staff personnel show up in the booth on the first day of the show a few minutes before the doors open.
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Cross-Selling

Cross-selling is when you ask a visitor what else they would like to hear about or you suggest another product or service to discuss in a trade show booth.
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Ending the Conversation

Being able to end a trade show conversation is a key skill every booth staffer should have.
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Face-to-Face Flowchart

From engaging and greeting to dismissing, there is a proven, repeatable flow to a trade show conversation.
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Floaters

If you want your trade show booth to work effectively and productively, have a floater or two.
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Generating Leads

Qualified lead generation is a key activity at most trade shows.
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Greeting

First impressions, even at trade shows, are critical and lasting.
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Interrupting

One social and conversational protocol that changes in a trade show booth is interrupting.
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Key Qualifiers

You probably don’t want to spend time with every visitor in the exhibit hall. And the reason is they may not be qualified.
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Major Account Selling

I think trade shows are a great place to do major account selling.
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Qualifying Questions

You should always ask qualifying questions in a trade show booth.
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Time Wasters

A time waster in a trade show booth is anyone who keeps you from working with qualified visitors.
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Types of Visitors

Not every visitor who comes into your trade show booth is someone you want to spend time with.
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Visitor Traffic Levels

Trade show booths can really fluctuate in the number of visitors inside the booth at any given time.
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