Survival Guide

survival-guide-cover-2016

Trade Show Survival Guide – $9.95 each

Matt Hill’s essential handbook is written in an irreverent and cynical style to appeal to the typical exhibit staffer; someone who does not want to be at the show (unless it’s in a fun city) and thinks they are doing a great job if they arrive no more than 30 minutes late for their shift.

The third edition includes the following chapters:

  • Trade Show Environment
  • The Trade Show Selling Process
  • Greet and Engage
  • Ask Questions
  • Dismiss
  • Setting Reasonable Objectives
  • Demonstrate
  • Cross-sell
  • Group Dynamics
  • Crowd Control
  • Qualified or Time Waster?
  • The Basics: Professional Booth Behavior

Contact us to order: mhill@hillgroup.com