Trade Show Survival Guide – $9.95 each
Matt Hill’s essential handbook is written in an irreverent and cynical style to appeal to the typical exhibit staffer; someone who does not want to be at the show (unless it’s in a fun city) and thinks they are doing a great job if they arrive no more than 30 minutes late for their shift.
The third edition includes the following chapters:
- Trade Show Environment
- The Trade Show Selling Process
- Greet and Engage
- Ask Questions
- Setting Reasonable Objectives
- Group Dynamics
- Crowd Control
- Qualified or Time Waster?
- The Basics: Professional Booth Behavior
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